Top SEO Google Ranking Factors In 2021

SEO Google Ranking Factor

Are you eagerly looking for those Top SEO Google ranking factors In 2021 that affect your website ranking?

 If yes, then you came to the right place with your queries.

Let’s give you a brief explanation of SEO ranking factors and how important they are.

SEO is an efficient way to attract consumers to your online platforms if you use it right. SEO is evolving constantly, so staying up-to-date with the latest updates can be a challenge for everybody. But it’s worth the effort. Nowadays approximately 70-80% of users focus on organic results rather than paid listings.

Already there are nearly 200 Google ranking factors to rank a website. Several elements are highly essential to rank better and higher in 2021, whereas some factors have low weightage, but all are important for your website.

There are various factors of Google that are not going to directly affect your website but indirectly impact the website’s ranking. Optimizing your website helps your business to get a high rank with a lot of traffic.

This topic gives you insights into some of the most relevant and timely SEO trends to anticipate for 2021, also allowing you to prepare your SEO strategy according to it.

I’m going to tell you all details about top SEO ranking factors that help you to drive a crazy amount of traffic and boost your site’s SEO ranking in 2021. So stick with this topic till the end.

And at the end of this topic if you have any queries or suggestions for me let me know in the comment box.

What are the most important ranking SEO factors? 

To know about it let’s dive into the topic.

Top Essential SEO Ranking Factors:

These are as follows:

Google Passage Ranking:

Google Passage Ranking
Google Passage Ranking

In October Google announced a new ranking factor which is known as Passage ranking.

The feature allows Google to rank specific, relevant passages from a specific page independently.

The feature is going to affect 7% of all searches,

( Google Penguin only impacted 3.1% of all queries.)

It is kind of like a mixed version of featured snippets.

Now Google instead of taking the relevancy of an entire page into account, also sizes up the relevancy of passages.

That means Google will still evaluate entire pages, so backlinks, on-page SEO, UX signals, and Google’s other page-level  SEO ranking factors will still apply. The only difference from before is that a single page now has more chances to rank. 

Long-form content has more power till now. 

After this announcement, Google can split a single piece of long-form content into 5, 10, or even 100 unique passages, and each one has a good shot of ranking in Google.

Now that Google can divide up a single page into distinct passages, you can expect long-form content to work even better for SEO ranking in 2021.

Core Web Vitals:

Core Web Vitals
Core Web Vitals

Google will introduce this Core web vital search engine ranking factor in May 2021. This factor is also known as the page experience signal.

Google has shared some early looks of this ranking factor with which one can prepare in advance for this new change. 

This ranking factor contains a set of metrics which include speed, responsiveness, and visual stability and Google is going to consider all to get a better ranking.

Google stated that Core Web Vitals are a set of real-world, user-centred metrics which is only for better user experience.

Core web vital the ranking factor defined by Google include Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Google considers core web vitals are super important and will directly impact rankings.

They also point out that this ranking factor isn’t a make or break ranking factor that means, you can still rank your website with poor core web vital scores.

But there is really no reason not to optimize these core web vitals, so set some time aside and work on them.

Secured And Https Certifications:

Secured And Https Certifications:
Secured And Https Certifications:

If you own a website then your business requires a secure and accessible website. Because if your website doesn’t secure then you can’t gain your customer’s trust as well as ranking high on the search engine. A lot of websites lack security features(Google HTTPS ranking factor ) and as a result of it, they get lower ratings.

HTTPS contains highly secured pages recommended by various web browsers. Also, it is safe as it offers secured encryption for information. Considering it as an important ranking factor, Google is flagging many websites as unsafe and it’s only for the cause that they lack the SSL(Secure Sockets Layer) certificate. From this, you can assume how important ranking factor this is. And also it is helpful for ranking high so wait for what if you don’t have SSL and HTTPS certificate then go and get it today. 

To get the best result for your website you need to purchase the one and only SSL certificate.


Mobile Friendly Test
Mobile Friendly Test

Everybody knows how rapidly mobile usage is rising day by day. We can say approximately 80% of people use smartphones that means how important it is for you to have a mobile-optimized website. This factor is one of the most important SEO factors.

Almost 60% of Google search is done through mobile so if your website is not mobile-optimized then clearly you missed a significant factor to rank high on the SERP and with it, you lose a lot of your potential customers.

To make sure your webpage is user-friendly. If you have a “disallow directive” in place then Google can’t crawl your URLs, so make sure you don’t have it. Imagine you have great content on your site but Googlebot doesn’t know about it that will hamper your site ranking. Ensure you use the same meta robots tags on the desktop and mobile sites so that Google can see your content on both desktop and smartphones.

If you want to reach visitors in 2021, then make sure your website is easy to navigate on mobile phones as well as tablets because these are the primary target of Google. And one important thing, ensure that your site should look exactly the same on mobile and desktop and the layout should be simple and the website navigation optimized for a mobile user experience.

In 2021 there is no excuse not to have a mobile-friendly website because responsive design is still the gold-standard solution.

How can I check if my website is mobile friendly?

Google offer a website You can visit:- Mobile-Friendly Test . and paste your URL, then click Analyze

Google My Business (GMB):

Google my business
Google my business

People think of the internet and its global nature but the fact is, most people use search engines to find localized goods and services. They might be hunting for a neighborhood restaurant or institution for study, for example. Local SEO factor plays an important role and it’s evolving. This evolution is in part because zero-click searches are rising nowadays. So some SEO marketers are dubbing the new normal.

Google My Business provides the information to your customers whenever they search for your website on Google. The more relevant information and reviews you give, the more sales you will get.

If you want you can add products, product categories, CTA, a Business address, or your phone number, and get your business listed on Google so that your business will appear whenever someone searches.

Make sure you get an owner verified listing on GMB to enhance your business ranking. Through optimizing your GMB listing, your business will witness better ranking as well as attract local customers.

GMB plays an important role in your website ranking, so take care of it.

Page Speed:

Google Page Speed
Google Page Speed

Today’s internet users are impatient. They want information and they want it immediately. This is especially true of mobile users and voice searchers, groups that are continuing to grow as a proportion of web searchers nowadays.

Everybody in this world loves speed work that means if your website doesn’t load quickly then there is a chance people might leave your website.

Page speed ranking factor is a crucial factor in ranking your website because the faster your site loads, the bounce rate will be minimal.

For the best user experience Google and other search engines consider page speed the essential on Page SEO factors. 

If the loading speed is about 2 seconds then the average bounce rate is about 9% and if the page loading speed is about 5 seconds then the bounce rate increases up to 38%. So the choice is yours, what you want for your website. Shaving even a few microseconds off your website load time could make a significant difference to your ranking. Particularly when your site loads faster than your competitors just for a few microseconds.

The website speed is the game-changer if you want to rank high on the search engine. So go and analyze the speed of your website where you are now and then optimize your website to be as fast as possible.

you can check your website speed in Google page Speed insight.

Social Signals:

Social Signal
Social Signal

Social signals SEO are another important ranking factor which is suggested by Google. Because of this, Google considers the social media visibility of your website pages.

Everybody knows how social media is everywhere nowadays. So if you have a very small, small, medium, or large business, the social media presence of your business is a must. And this is what Google wants to convey to us.

For better ranking on search engines, build a robust social media strategy to get exceptional results. We all know that now Google has partnered with Twitter, which shows the growing importance of social media, and you have to keep it in your mind.

You can run social media campaigns and promote your services and products to grow fast.

If you want to rank higher on search engines work on your social media platforms.

How do I check my social signals?

Download the Social Signal Checker Chrome Extension tool, then put your website URL, Click Check button 4- It will then return list of social signal.

Voice Search:

Voice Search
Voice Search

Nowadays people want everything just in a snap. People are preferring voice search over web search. To make it easier for searchers Google started Google Assistant, and there are many more like Apple’s Siri, Amazon’s Alexa, Voice search technology which helps people to get their information just in a few microseconds. As technology has gotten better, this is also gotten more popular among all the people.

Voice search ranking factors tend to do better with longer and natural-sounding phrasing which means when people type they want to use short keywords. 

For example, somebody might search, “What are the top SEO ranking factors 2021?” but at the time of typing he/she types the keyword, “top SEO ranking factors 2021.”

To optimize for voice search you can consider your keywords. 

Nowadays people have started using voice search on their website to make the searches easier. So it is also a ranking factor you have to consider.

Site Structure and UX:

Site Structure and UX
Site Structure and UX

Publishing great quality content won’t do anything for you if your website is difficult for users and crawlers to navigate. For this problem, you need to focus on the user experience at the time of building your website. Make sure that your website is built around a clear hierarchal structure.

All the pages of your site must be linked from the homepage so the navigation will become easy.

A better user experience means searchers are liking to stick around and explore your website for longer period of time. It creates a positive signal for Google that your website is helpful for people so Google should be rewarded your site with a higher rank.

You can ensure the site structure is SEO-friendly. And eventually, you get to rank high on SERP.


Title, URL, meta description is all together known as Metadata which shows on the Google search engine result page. I have already mentioned how RankBrain uses time spent on a page as a measure of its relevance and quality to each searcher. With these RankBrain also looks for another factor which is called clickthrough rate.

Clickthrough rate depends on the number of searchers click on your metadata which shows on SERP as a result of their search and then visit your website. So metadata plays an important role because if your metadata is not good to see then searchers don’t even click it and visit your site is very far away. It is dependent on how relevant your content is to their search and how enticing your given link is. 

To make your search engine listings more enticing, make sure to write a descriptive meta title and description. Both should include keywords and make the user click on them.

Keywords Placement:

Putting the keyword(s) that you are targeting in the URL of the page is the best practice. Although its weight in the algorithm is minimal but it’s important.

By adding keywords in a page’s H1, H2, and H3, you can make a small difference in the page’s ranking ability. Don’t add keywords more, but take care of adding keywords in headers tags.

You can also add keywords in the meta description. It has no more effect on ranking but you should be looking at every opportunity to improve your website’s rank.

 Adding targeted keywords in the title tag is just because it will help to rank your webpage’s content in SERP with the help of the keyword present in the title and also for the content relevancy. Your title tag would contain only your targeted keyword; but in reality, adding articles and adjectives around it is important for readability.  The most effective keyword strategy in 2021 relies heavily on correctly choosing keywords for your pages’ title tags.

Content is an important SEO factor:

Google has previously confirmed that its “RankBrain” AI-powered algorithm is one of the crucial google ranking factors. RankBrain analyzes user activity with search listings in an attempt to quantify their relevance and quality, and that goes into deciding where a particular web page ends up in the search results.

For example, if users click on a webpage that provides useful information and they stay on it for reading, this is likely to result in a higher ranking than a thin page that’s not useful or appealing to read and that has a high bounce rate.

Google has reiterated that content quality is important for ranking success. But what does “quality” mean to Google? Refer to the E.A.T principle: expertise, authoritativeness, and trustworthiness. These factors help determine if a webpage has useful quality content or not. 

There are a few ways you can create quality content. First of all, create content that your clients value. Secondly, conduct search intent research, which maps out the consumer journey. Third, use this information to create content that fits your users’ prefer. For example, if you’re creating content for teens, video is probably preferable. If you’re serving to older audiences, the video may be less appealing.

Finally, keep E.A.T in mind as you create your content. 

According to our State of Content Marketing Report, long topics of 3,000+ words get three times more traffic and four times more shares. Start focusing on long-form informative content to keeps visitors engaged, and achieve higher search rankings.

Keywords are still important – you need to make sure you’re including relevant keywords in your content to have a hope of appearing in the top search results for that particular keyword.

Plagiarized content gets ignored by the crawlers(bot). Your content should be relevant and unique. 

High Quality Links:

Without any doubt quality content is the most important factor when it pleases both search engines and users, links are also important. Google confirms that along with content and RankBrain links are one of the top three ranking factors.

Links help Google to assess your authority and they also help other users to find your content on your site. 

Quality is always the focus on quantity. It is true that the more links you have, the better, but your focus should be on building links from high-quality sites rather than acquiring many lower quality links.

Backlinks were the original foundation of Google’s algorithm. Backlinks are a major factor in Google’s decision of where to rank a website in its search results. These are technically external links that lead to the page of your site. They are crucial for website indexing and this transition from one page to another is considered by its sources and the number of webpages it is linked to.

Internal Links are also very important. Publishing a lot of articles on different aspects of a subject and linking all of them back to one authoritative page would be a powerful expression of that web page’s value, and would confer higher ranking ability onto that page of your site.

If you have broken links, users will not stay at your website, and because a user isn’t spending time on your website, the ranking system will push your website down, so remove all broken links from your site.

It is the cheapest way to secure a high rank without spending lots of money on ads or other inorganic sources of traffic.

Be original, grow with organic traffic by doing SEO optimization.

Featured Snippet:

Featured Snippet

Featured snippets, which were rolled out in 2017, are a sort of shortcut to gaining prominence in Google — and they’re very short. Sometimes, when you search for something in Google, you may notice a box at the top of the SERPs, above the actual results. That’s a featured snippet.

Over 10% of all search results now show a featured snippet in the list, it shows that Google is using this information to give a better experience to searchers.

The featured snippet is very useful google SEO ranking factors for searchers using mobile devices and wanting quicker answers to their questions. Websites that have featured snippets offer the information to searchers who looking for information without even clicking through from the SERPs.

The featured snippet is a great way to get on that coveted first page of results. What’s more, snippets steal significant traffic from competitor websites.

It shows a piece of brief information, often structured as a Q&A or brief bullet-point, how-to guide. There are also rich snippets are present having images, star-based reviews, product prices, and similar bits of information. 

To create snippets, focus on question-based queries and relevant keywords and rank on the SERP easily.

Image Optimization:

Image Optimization speeds up page loading, also helpful to increase user engagement and search engine rankings.

Image search has evolved drastically. In the future, people will be able to use images to purchase products, obtain information, and more because Google has long insisted on the optimization of images that shows, this is part of their long-term plan.

Use high-quality, relevant image,s and yes don’t forget to add alt tags, because crawlers use this to classify images. It is only for bots because they don’t understand where are the images in the webpage without alt tags. You can add images to your sitemap for easier crawling.

Video Optimization:

Online videos are now in DEMAND.

There are more videos out there than ever but HubSpot states that 43% of people want more video content.

If video isn’t part of your digital marketing plans, then you are missing out on something very important.

You’ve probably noticed more Video Featured Snippets in the search results, that are only to improving SEO ranking. 

To improve your SEO this year use video in featured snippets. 

And to get your video content in Featured Snippets follow the below steps:

  • Organize your content into sections because Google easily understands clear sections of the content in your video. Also, it’s easy for Google to use different clips from your video in a featured snippet.
  • Optimize your video for SEO that means use title, description, and tags in your video and use keywords in them. So that Google will understand your video content clearly.
  • Provide a transcript in your video. Because the caption which is automatically created by Youtube is good but not 100%. So by giving a transcript you ensure that Google and Youtube can understand every word of your video.

And a very important thing to note is, grow your Youtube Channel because it is the world’s 2ns largest search engine after Google. 

Nowadays more and more people use Youtube to search something than ever before. It is very helpful for you to get more traffic from SEO in 2021 through Youtube.

It is also a growing platform so create and optimize your videos on Youtube and get SEO ranking.

Schema Markup / Structured Data:

Schema markup is a code that you can add to your site’s pages to help Google serve more visual search results such as snippets. It is a modern version of meta tags.

If you have ever seen a website on SERP that are longer and list out with highlight an important piece of data or contain a star ranking system or list of events or with FAQs, then you are familiar with structured data. Google favors pages that use schema markup because those pages with structured data make search results more useful to searchers.

As a bonus, those websites also cause search results to stand out from the rest of the others on the page.

Consistent Publication of Content:

It’s been three years since content placed as the top factor in Google’s search algorithm, and content increased its proportion in the algorithm in 2021. If you don’t post on your website is on a daily basis then at least post on a regular interval basis like at least twice per week. If there is no consistency for posting your content then it will hamper your traffic as well as ranking. So keep an eye on posting because it is crucial in ranking your website on search engines.

Wrapping Up:

SEO is only getting more complex from the above list you can relate to. The days of simply optimizing keywords and meta titles are gone. Metrics are constantly changing, and it’s critical to stay on top of the rankings. 

We all know that several things can make the website rank higher on the search engine. I have shared Top SEO Google ranking factors In 2021 above, you will implement them efficiently on your website to witness exceptional results. 

By focusing on GMB, Keywords, Link Building, Backlinks, and various other factors, one can seamlessly make their site rank higher on the search engine. Ranking higher will not only increase the traffic but also provide you with a better brand value.

Use several important SEO ranking factors listed above on your website and see the result.

If you know more ranking factors or you have any queries then let me know in the comment box below I will give a reply for sure.

My suggestion for you is, stay up-to-date about the ranking factors because Google keeps updating it time by time.

Thank you for reading the topic attentively.

You can also read:-On-Page SEO Checklist: The Ultimate Guide for 2020-21


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About the Author: Deepak Meher

"Be a Blogger" Hay my name is Deepak Meher, I am a Digital Marketing Expert and Consultant, I help People, Business Man & Entrepreneur to grow their business Online.

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